When you’re in the real estate business, getting your properties found online is critical to your success. After all, plenty of other agents are competing for the same audience, and many of them have been around longer than you.
Your business needs to stand out from the rest if you want to succeed, but this isn’t always easy if you don’t know How to do Real Estate SEO In Nigeria.
Fortunately, there are several approaches you can take to improve your presence online and give yourself an edge over the competition by Optimizing Real Estate Properties In Nigeria.
When it comes to starting a real estate business in Nigeria, one of your biggest priorities is ensuring that your property can be found online by potential buyers.
And while many real estate brokers have taken advantage of search engine optimization (SEO) strategies to ensure they get their properties seen by web users, you should consider doing some research and learning how to implement these strategies yourself.
To leverage the online presence of your real estate agency, you need to know how to do SEO for real Estate Properties in Nigeria. Read on further to have in-depth knowledge.
What is Real Estate SEO?
Search engine optimization (SEO) is a smart way to improve your chances of being found online.
The benefits of getting your real estate business website or property listing found include
- increased web traffic,
- better rankings and more click-throughs.
- Being able to attract thousands of potential customers.
Ultimately, SEO gives you an edge in one of today’s most competitive industries.
That said, if you want to leverage the online presence of your real estate agency in Nigeria then you have to know How To Do SEO For Real Estate In Nigeria.
Why is SEO Critical for Real Estate Agents?
Real estate is a service industry, and as such, your reputation is everything.
If your potential clients cannot find you online, they’ll likely turn to your competitors, this means you lose out on an easy sale—and that’s just not good for business.
By optimizing real estate properties in Nigeria, you stand to stay on top of search engine results for local searches for real estate properties in Nigeria and beyond.
Why You Need a Local SEO Strategy
As a real estate agent, your job involves driving traffic to listings.
When someone wants to buy or sell property, he or she will use Google (or another search engine) to look up relevant information about you and your services.
That means if you don’t rank high enough on Google’s first page of results, no one will see what you have to offer—so how do you ensure that doesn’t happen?
By using proven SEO For Real Estate In Nigeria strategies to attract more visitors from local searches.
With a solid SEO strategy in place, you’ll be able to generate more leads by reaching people who are actively looking for homes like yours—and who may already be familiar with your name and brand.
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How To Get Started With Real Estate SEO
There are several ways to Optimize real estate properties in Nigeria for high visibility across search engines and social media platforms. Let’s take these steps, one by one.
- Content Marketing
In your journey to learning How To Do SEO For Real Estate Properties In Nigeria, one of the major strategies you will come about is content marketing.
Content Marketing is all about providing valuable information to your target audience so they want to engage with you. The goal here is to build trust and credibility so that when someone needs a real estate agent, they think of you first.
Here are some great ways to promote your real estate agency through content marketing:
Create blogs that focus on topics related to real estate and home buying/selling – People want facts before making important decisions, which makes blogs great tools for helping them learn more about homeownership options.
Even better? Research shows that 90% of consumers trust recommendations from blogs after finding valuable facts and information that interest them about the properties of products they are about to buy.
Build a strong social media presence – Social media sites like Facebook, Twitter, Instagram, etc., give you direct access to potential customers.
Posting engaging content regularly helps establish your authority in your field while also building relationships with future clients—who might even share posts on their profiles to drive traffic back to yours!
Share articles and other content on your site – Sharing articles written by others give your followers something interesting to read while also letting them know you’re an expert in your field.
It can also help position you as a thought leader in your industry, which builds trust among potential clients.
- Optimize Your Local Google My Business Page
Optimizing your local Google business page is another great way How to do SEO For Real Estate Properties In Nigeria.
A Google My Business listing (Google Maps) is a free tool you can use to optimize your business’s presence on search engines.
It allows you to create a page for your business, which will allow people searching on Google Maps and other local services to find you more easily.
You’ll want to ensure that it contains relevant information about your business, including its address, hours of operation, and other vital details.
If you own multiple properties, make sure each one has its page.
Be sure to claim your listings by verifying them with Google. This will help boost their credibility in search results.
Finally, include photos—not only does a picture speak a thousand words, but visual media also gets 90 percent more views than text-based content.
- Add Schema Markup
On-page search engine optimization (SEO) may seem outdated in a world where most searches happen via smartphone, but it’s still an important part of your business.
The first way to help searchers find your property is to add schema markup that tells search engines what type of page they’re visiting and what relevant information they can expect to find there.
Search engines like Google use structured data markup to identify things like contact information, restaurant hours, locations, and prices.
If you don’t have a website yet, you can do some basic on-page SEO by adding these types of tags to your Facebook Page or LinkedIn Profile.
If you already have a website, you should be using Schema Markup; if not, get started now!
Don’t forget to optimize your images for SEO as well. Adding keywords to image file names, alt text and title tags will make them easier for search engines to categorize.
You can also add location-specific keywords to describe your neighborhood or city—and then make sure that location shows up in your meta description.
- Clean and Consistent Citations (NAP+W)
If you’re looking to learn How to do SEO for real estate In Nigeria, it’s important to understand what goes into a successful real estate search.
It may seem like common sense that your address, phone number, and website should be consistent across all of your listings and social media accounts—but oftentimes, these details fall through the cracks.
This can make it difficult for potential buyers to find you and ultimately result in lost business opportunities.
Before listing your next property, take some time to ensure all of your citations (name, address, phone number, and website) are clean and consistent throughout multiple platforms. You can even use Google My Business to help manage your information in one place.
- Perform Targeted Keyword Research
Performing targeted keyword research is one of the effective strategies on How to do SEO for real estate In Nigeria.
When selecting your keywords, don’t just think about those that you want to rank for—also look at those that people searching for property in your area will use.
The two types of keywords are called search intent, and they can be very different.
That’s why you should use a keyword research tool like Ahrefs to see what phrases people search for in Google when they want to find property nearby.
Then, once you know which keywords you want to target, use Ahrefs Keyword Explorer to discover new long-tail variations on these terms (e.g., buy a house in Lagos vs. Lagos real estate).
Remember, too, that some real estate websites require local searches (e.g., Lagos houses for sale) rather than general searches (e.g., houses for sale in Lagos), so keep your audience in mind as you do your research.
- Go Deeper with the Long Tail
When you write about a topic and publish it online, use long-tail keywords in your articles.
A keyword like real estate might get you thousands of readers. However, if you use a long-tail keyword phrase like real estate in Lagos for investment opportunities, then you can get 100% of traffic from people who are interested specifically in that idea.
You can tailor your content to those needs much more easily.
This is especially important when writing about topics where there is no obvious single keyword or phrase. If you’re selling cars, don’t just talk about cars but rather talk about buying used cars in Abuja. If you sell shoes, don’t just talk about shoes but rather talk about women’s shoes under $50 in Port Harcourt.
- Optimize On-Page Elements
Despite what you might hear about How to do SEO For Real Estate Properties In Nigeria, search engines don’t know everything.
It’s up to you to ensure that they know who you are and what your business is about.
- title tags,
- meta descriptions,
- URLs, alt text, and much more.
Use a tool like Google Search Console to see what parts of your website need work—and get started optimizing, ensuring that potential customers can find you in search results will only help bring them through your door in real life.
If there’s one thing we learned from SEO pioneer Larry Kim, it’s that keywords matter, A lot.
You can’t rank for a keyword unless you have a page on your website with content about that keyword, he said during his SearchLove London talk in 2017.
- Create Localized Content
When it comes to implementing strategies on how to do SEO for Real Estate Properties in Nigeria, you must know how to create localized content, as this will help you drive traffic.
If you’re an active real estate investor in Lagos, for example, and you want to attract local business by creating online content about investing in Lagos real estate, then do just that—create relevant content targeted specifically at your potential customers.
Start a directory of businesses where investors can buy or sell their properties.
Create maps showing property hotspots. Write reviews of different areas within Lagos city limits.
The more localized your content, the more likely it will be found by people searching for information related to Lagos real estate.
Just remember that not all content needs to be highly localized; sometimes national or even global topics are what works best.
- Use Compelling Headlines to Win the Click
Copywriters will tell you that headlines are a key part of content marketing.
They’re kind of a big deal. This is one more reason why it’s so important to have compelling and search-friendly headlines for your properties.
The best way to attract clicks is by giving people an idea of what they can expect from your content in their very first exposure to it.
Be honest, be specific, and make sure you communicate value with your headline. When writing copy for your property listing pages, take a look at what others are doing on similar sites and try to create something better. It might take some trial and error before you find something that works well for you—but it’s worth it! If all else fails, write out some potential headlines before settling on one.
- Focus on Review Quality and Velocity
This is usually where many owners/managers struggle.
There’s a focus on volume, but not much on review quality or velocity.
The best practice is to reach out to a total of 5 prospects and have at least 3-to 4 write reviews.
If you’re driving traffic but you’re not generating reviews, you may be creating visitors who are simply looking for information rather than making an informed buying decision.
So make sure that your leads are qualified and ready to buy before sending them over to Sales.
Remember, happy customers will leave positive reviews; unhappy customers will share their experiences with others—and that can create a lot of damage to your business.
Don’t let negative experiences go unanswered! Reach out to these unsatisfied customers and turn them into advocates by providing excellent customer service.
By responding promptly and professionally, you show prospective clients that you care about both current and future clients.
When done right, negative reviews don’t necessarily hurt businesses—they strengthen relationships with potential clients. Instead of avoiding negative feedback altogether, embrace it as an opportunity to improve customer service across your organization (because no one wants a repeat negative experience).
- Incorporate Video Into The Media Mix
It’s 2022, and everyone is talking about video.
So naturally, when it comes to Optimizing real estate properties in Nigeria, you should be incorporating video into your media mix as much as possible— Here are some additional tips for using video in your real estate business:
- Invest in quality equipment: If you want professional-looking videos, you need professional equipment. A camera with good audio capabilities (i.e., one that records in stereo) will help ensure high-quality sound in your videos; likewise, a tripod or other stabilizing device will help keep footage steady and clear.
- Use natural light whenever possible: Natural light is flattering to everyone—and it’s also free! So if you can shoot outside during daylight hours, do so; otherwise, make sure to use lots of window light when shooting indoors. Also, consider using an LED ring light for those extra-bright shots.
- Keep it short and sweet: While longer videos are certainly gaining popularity these days, most people still prefer shorter clips—under three minutes long. That said, there’s no hard-and-fast rule about how long your video should be; just remember that viewers are more likely to watch a quick clip than a lengthy one.
- Make sure your video has a clear call to action. You don’t have to include a buy now button at the end of every home tour, but every video should direct viewers toward some sort of next step—whether that means encouraging them to visit your website or contact you directly.
- Give yourself plenty of time to edit: Creating great content takes time—so don’t expect perfection right out of the gate. It’s better to spend too much time editing than not enough.
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12) Get Local Backlinks To Your Real Estate Website
If you want more people searching for homes in your city (Nigeria), then backlinks are a great way to help. You’ll get more website traffic from a country like Nigeria.
Backlinks are high-quality links that point towards relevant content, making them much more valuable than simple links.
These high-quality backlinks must be pointing towards an authoritative piece of content if they’re going to have any SEO value and increase traffic to your site. The best way to do that is by getting local backlinks.
Local backlinks are those which come from websites with similar or related content to yours. For example, if you were selling property in Lagos, it would be ideal to find local blogs or sites related to real estate and property sales in Lagos.
Building relationships with these sites and asking them to link back to your content will boost your rankings within their industry while also increasing your overall authority.
13) Get Insights On Your Users With a Web Analytics Tool
Web analytics tools help you find out how people are using your website or app. For example, with web analytics tools, you can tell how many times a page is viewed, which pages are clicked more than others, and where visitors go after they leave your site.
You can even use web analytics tools to analyze specific demographics of visitors so that you can fine-tune your marketing strategy.
To increase conversion rate (CVR) for your property listings and reduce bounce rate (BR), start by optimizing your search engine optimization (SEO) to target those key terms relevant to real estate buyers.
To do so, write descriptive meta tags for each page of your website that highlight keywords related to home buying and selling (e.g., buy homes). Also include keywords in titles, headlines, and text throughout each page of your site.
14) Technical Optimization
Technical Optimization is one of the major strategies on how to do SEO for Real Estate Properties in Nigeria, which focuses on improving various aspects of your website so it ranks higher than its competition on Google.
Part of technical optimization includes Making sure your website is mobile-friendly
Google recently announced that websites that aren’t optimized for mobile devices won’t show up on its mobile-friendly list.
So, if you haven’t checked to make sure your site is mobile-friendly yet, now is a good time to start.
Also, don’t forget to add a sitemap to your website – A sitemap is a map of your entire website.
What is the ROI of real estate SEO?
When considering ranking for real estate as a keyword phrase, one important consideration is the return on investment (ROI). It’s worth thinking about both long-term and short-term ROI.
The long-term ROI for focusing time and resources on ranking for real estate will be measured by how well it helps your website convert visitors into clients.
In other words, if ranking for real estate means that you get more people contacting you through your site, then that’s a good thing. If not, then there’s no point in continuing to rank for real estate terms because they aren’t helping bring in new leads or customers.
Ranking for a competitive term like real estate can take some time, so don’t expect results overnight. You should also consider what happens when your page does start ranking: What kind of traffic does it bring in? How many leads do you generate from each visitor? Is that number growing over time?
Real estate marketing in Nigeria can be difficult, especially if you’re doing it on your own.
With over 200 million Nigerians and more than 300,000 real estate properties in the country, how do you make sure that your property gets found by the right people?
You need to make sure that your website is optimized with good content and well-placed keywords. You also need to make sure that you optimize your images so they load quickly on mobile devices.
You should also do research into local search trends, as well as search trends from around the world so you can see what people are searching for when they’re trying to find properties like yours.
Finally, don’t forget about social media! It may seem obvious but social media is a great place to connect with potential clients and get more exposure for your business.