Homo Sapiens have come a long way in evolving. We are not the same people that used to use stones for hunting anymore, newsflash!! We have gone to the moon and created computers and the internet. For decades, the internet has been a part of our lives, evolving as time goes on. Now businesses, finance, security, showbiz, entertainment, government, and so on all depend on the internet as a basis of their operation.
Today, we live in the present and think we have had it all with the internet, but little do we know that the future of the internet is just about to unfold. They say change is the only constant thing, and this change is not only limited to living things alone; even the internet is changing. The evolution of the internet has come in a revolutionary manner, which gives us Web 3.0.
The future of the internet is here, ‘Web 3.0’ is the next big thing for internet users, but we know the internet started from somewhere; there cannot be Web 3.0 appearing from the blues; there had to be 1.0 and 2.0. For starters, Web 1.0 was the primary internet from 1990 to 2005, where information was limited, and there was no interaction, a kind of read-only web.
What is Web 3.0?
The internet as we know it today is centralized, with the likes of Google, Facebook, Twitter, and other tech giants running the show; even the government places regulations, and there are different guidelines. The Internet needs mediators, personal data is not unique, and our personal information can be used anytime.
As a newborn, Web 3.0 does not have a generally accepted definition, but its characteristics are sure distinctive enough for all to understand. Web 3.0, for starters, is the next generation of a
decentralized internet, which provides a more personalized and interactive experience that gives users more autonomy and control over their data and privacy.
Further, it involves semantic Web technology(an extension of the current web that gives information a defined meaning and brings cooperation between people and computers) and artificial intelligence. It is an upgrade of Web 2.0 and offers everything on a better scale, especially personalization.
It eliminates the centralized authorities as in Web 2.0 by using the power of decentralized ledgers and allows users to connect, share information and perform safer cash transactions without needing a mediator. This, in turn, gives power to internet use, and they become the owners of their content.
ATTRIBUTES OF WEB 3.0
Some of the attributes of this fantastic creation are:
Web 3.0 is everywhere, that’s how it’s meant to be. Every Duke, Dick, and Harry can access it on their gadgets from any application. Also, the fantastic concept of the Internet Of Things (IoT) is made feasible with the omnipresence of Web 3.0. From smart home devices, gadgets, computer accessories, etc. IOT connotes a group of network-enabled devices/gadgets that connect.
We are all familiar with Siri (iPhone users), as well as Bixby for Samsung users, so they wouldn’t feel left out, then Alexa and Google voice assistant. These are AI we are familiar with when we need to know things, ask questions, play music, and the like. They are generally called NLP (Natural Language Processing), which helps computers understand complex human languages aiding communication.
Web 3.0 comprises Artificial Intelligence which allows computers to understand different languages and to react to input from humans that match their codes in a bid to give them the best output.
Think of dates. Not like the 20th of October, 2022, I mean the one that involves yourself and a loved one having memorable events. Dates include seeing movies, eating out, going to parks, and organizing cool hangouts. Well, at some point, we input searches for spots on the internet, we check the internet for the latest blockbuster at the movies, and we sure book reservations at our favorite restaurants too. All these activities involve humans doing them, inputting the searches, and executing the tasks.
Therefore what the Semantic Web brings is to allow humans and machines to interact efficiently and quickly. Yeah, machines can now plan your dates. Therefore, engines would understand complex human demands like never before.
The upside is that in the semantic Web, there is no need for human intervention. The machine would be like your second brain; it will learn so much about you, determine your likes and dislikes, would help you book a reservation, knows your shoe size, your color preference, and more. With machine learning and artificial Intelligence, Web 3.0 brings life to our ease.
Also, check this OUT
How to sell your product or services to Millionaires and Billionaires that will buy them, Be the first to get the masterpiece ideology behind selling to decision-makers, business changemakers, CEOs, and CMOS. This is a million masterpiece.
It is time to bring our knowledge of dimensions to light. We are familiar with 3d, and we know how exciting it can be because it helps us to understand things more quickly and accurately as it tends to linger longer in our memories.
Web 3.0 will use 3d graphics to enhance user experiences and build better-augmented and virtual reality with compatible applications. Therefore, a massive opportunity will be up for grabs for marketers who will use 3D graphics for advertising their products and mesmerizing consumers.
WHAT IS WEB 3.0 MARKETING
Revolutionary as it might seem, Web 3.0 significantly is an upgrade and a point to reckon with in digital marketing. Marking a revolution in the marketing community, marketers can now find stakeholders and engage them using retention strategies as well as marketing their strategies to them because Web 3.0 uses the power of machine learning and artificial intelligence to enhance user experience like never before.
It denotes that your devices will automatically learn and make decisions that will change digital marketing as we know it today. Advanced marketing techniques would be introduced in Web 3.0, unlike Web 2.0, as Web 3.0 users will have access to new information and platforms to interact with, affecting their buying decisions. Consumers would now be able to control their data, have more privacy, and will have their internet decentralized.
Web 3.0 also comes with internet goodies such as cryptocurrency, metaverse, NFTs, and decentralized applications.
Benefits of Web 3.0
Having discussed Web 3.0 marketing, you need to know that several benefits come with this great invention. These benefits are:
Improvement to Content Creation
The new Web 3.0 brings up the development of marketing strategies that would bring power to the fingers of content creators. Marketing professionals and gurus would not have difficulty reaching their target audiences because of the evolved audience classification.
Therefore the appeal of Web 3.0 would drive content creators and creative artists to high demand, and this, in return, would drive marketing for businesses.
Introduction of New Platforms and Technologies
The rebirth of marketing in the new Web 3.0 means that new platforms and technologies will be introduced. These new additions in terms of technology and platforms would be the line that marketing in Web 3.0 would depend on.
The introduction of these new platforms and technologies is critical as without this evolution, marketers would have difficulties aligning their business operations with precise trajectories.
The Reign of Virtual Communities
The transition from the control of user data in centralized institutions to the users themselves would, in turn, increase the dominance of virtual communities. Therefore users would have more control and autonomy as opposed to the centralized Web 2.0 In response, the Web 3.0 marketing strategy would thus concentrate on active participation in these virtual channels that would guarantee a hold on their consumers and form a connection with them.
Regulatory And Consumer Hurdles
Marketing trends in Web 3.0 would mean complete control belongs to the consumer. Thus to satisfy their consumers, brands must identify the exact needs of their consumers that need to be satisfied.
The most important is that marketers would therefore need to create an engaging and different experience for each of their customers. Also, there will be limited access to user data given to marketers. Thus unlike the centralized nature of Web 2.0, Web 3.0 gives leeway in guidelines, and therefore, marketers would have to adapt and evolve their strategies.
Virtual Experience of the Metaverse
Metaverse is not only for gamers now, as it is no news that big tech companies such as Twitter and Google are actively invested in upgrading their services for reception in the new Web 3.0 landscape. Therefore virtual experiences on the metaverse would be a benchmark for all digital experiences. Therefore, marketing would rely heavily on the implications that unfold in the metaverse.
The metaverse is introducing so many ways for people and businesses to work by bringing new opportunities to their table. Other brands would not like to be left behind and thus follow the footstep of big companies to get a stake in the metaverse. Like a chain reaction, the metaverse would expand at a lightning pace and therefore serve as a cornerstone for marketing in the Web 3.0 platform.
Non-fungible Token (NFT) has become a household name on the internet, and the introduction took everyone by storm. With artwork and collectibles leading the line, multi-million dollar sales have made a lucrative and expanding platform that everyone is willing to endeavor in. Thus in the new Web 3.0, NFTs could be a valuable asset to marketing as the trend of NFTs is not dying soon, and it keeps expanding.
The only stumbling block for marketers is that NFTs still need time to develop an identity and an ideal reputation, which is still filled with complexities. Many brands are still willing to experiment with advertising in the NFT space, thanks to the fact that it is the next big thing, and in this Web 3.0, it only gets better and thus is a plus for marketing.
How WEB 3.0 Will Affect Digital Marketing
The digital marketing industry is on space is continually improved and developing daily. It is, therefore, no surprise that Web 3.0 will also affect the processes involved in digital marketing. The areas that will be affected are;
Privacy and Collection of Data
In the world of Web 3.0, data would not be centralized and thus be secure. This change would then affect how marketers procure and keep data. Again, it would also change how marketing is targeted and personalized.
Now that the ball game has changed and every consumer is wary of protecting their data with the new Web 3.0, marketers are challenged with climbing the hill of finding new ways of gathering information and data while respecting the privacy of the consumers.
Also, check this out
Increase your business sales 10x higher when you use algorithm marketing flows to supercharge your business overall presentation, It is a business flow your competitors are using to structure their business both offline and online that is why they sell more than you, Grab this masterpiece now.
Improvement Marketing Strategies
The introduction of Web 3.0 means new challenges and opportunities for digital marketers to be open to. Thus marketers would need to update strategies in a bid to enable them to be able to grab the opportunities on the Web 3.0 platform.
Now that there are no more third-party cookies, marketers need to find a way to leverage a variety of their consumer data resources in a bid to effectively get to their target audiences. This, in turn, would create well-personalized and targeted content for consumers.
Advancement of User Experience
Marketing professionals would need to come up with ways to put their digital marketing strategies to use due to the improved Web 3.0 user experience.
Thus the increased privacy would spark up the internet to give a more personalized experience thus changing how people would interact in the online world.
In a nutshell, the point that has been hammered is that there is a new wave of opportunity in the birth of Web 3.0. Decentralization and privacy are the driving order, and this would as well usher marketing into new waves of opportunities as well as evolution in its strategies and consumer satisfaction. With the internet, all things are possible.