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Best tools you need for conversion Optimization 1

Best tools you need for conversion Optimization

The main focus marketers used to drive that huge traffic to their website or even any form of business can be a great challenge to individuals especially when it comes to the marketing aspect of conversion optimization.

conversion optimization

In this article, we shall be looking into the “10 needed tools for conversion optimization” and how they can be used for your business as a marketer. But first, we have to look into some things like

  • What are conversion optimization tools?                             
  • What Are the best tools for conversion optimization?
  • What are the steps for conversion optimization?
  • What is conversion optimization in SEO?
  • Why do we need CRO?
  • Why is CRO important for SEO?
  • What is the most used testing method for improving conversions?
  • What is another commonly used term for conversion optimization?
  • How do you boost organic conversions?
  • How do you succeed with conversion optimization?
  • What are the five types of conversion?
  • What are the advantages of conversion in the industry?
  • How do you analyze conversion rates?
  • What is a good conversion rate for leads?
  • What percentage of leads convert to sales?
  • How do I increase conversions in Google ads?

What are conversion optimization tools?

Conversion optimization or CRO as it is called is a tool used in collecting data about a website and the visitors the site gets, thereby helping the website owner to be able to understand and read through the website on how visitors coming to the website navigate themselves like pages they open on the website, or the different activity that is done in the website, and also identify and test potential changes to the conversion rates on the website. The main purpose of the conversion optimization [CRO] tool is to help you understand what people or visitors are doing on your website.

What Are the best tools for conversion optimization?

To be honest, the best tools to use for conversion optimization[CRO] vary on different software in the online marketplace, so here are the 10 best conversion optimization [CRO] that every marketer can use to monitor the conversion rate for their website.

  • Hubspot
  • Similarweb
  • Google Analytics
  • Headline analyzer
  • Mouseflow
  • Optimizely
  • SurveyMonkey
  • Clicky
  • Clicktale
  • Hotjar

Normal let’s go into detail about how these tools can be of help in your website conversion optimization for your website or as a marketer.

1.   Hubspot

Hubspot is a CRM [ conversion rate marketing] tool used for both social media marketing and other forms of marketing, with it google analytics meets up SumoMe, and the tool starts to make use of an exit intent popup CTA { Click Through analytic], thereby sync your website exiting form in other for the tool to learn about your visitors and the path in which they go through in your website page or pages.

Hubspot tool gives you in-depth details about your website contact insight to your prospect or visitors and the current contact in your dashboard. This tool pairs up its contacts or visitors on its database to that of your dashboard in other to show you a high-level view of which marketing efforts are paying off and converting. One thing about this tool is that it is FREE, but also has a PREMIUM plan that makes the tool work better.


2.   Similar web

This is another great tool, this tool is far different from other conversion optimization tools, this tool is to show you where your website visitors are coming from [ Global region], and it also gives you keywords people are making use of to get traffic to their website.

One major thing about similar web is that it shows you the volume of traffic that a website has, You can use this tool to get a whole lot of information to use for your website and get more information about your competitors and what form of traffic they use in other for you to be able to get the same huge traffic result.

3.   Google Analytics

Google is one of the most used tools in the world and its use of different tools has made the global world easier to access the internet, but instead of us talking about google in general we shall be looking into google analytics tools.

Google analytics tool is a free website tool by google in other to be able to track or monitor the volume of visitors that comes to your website organically, this tool makes you see how long visitors stay longer on your website and how they bounce out of it, and also gives your insight to what makes people come into your website for.

What makes this tool very great than other tools is that Google analytics gives you keywords people are searching on, their demographic locations, or data.

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4.   Headline Analyzer

As the name implies, it helps you to analyze your search engine optimization [SEO] headline for google ranking, this tool also gives you the score of your vocabulary usage and how it appears on google search engine.

5.   Mouseflow

Mouseflow is a tool that gives you the main point of why and how your visitors or leads are dropping from your funnel.

This tool helps you figure out why leads on your sales funnel are not converting with its combination of heatmaps featured in the tool, Museflow helps you to set up and manage your sales campaign in other for you to be able to gather optimized data directly from your lead’s personal experience.

Mousflow is an easy tool to use and with the combination of the heatmaps software, it helps you in managing and setting up your sales funnel well, even though this tool is not free, it comes with a monthly price of $24/month.

6.   Optimizely

Optimizely is an A/B testing tool that works with optimizing your web experiments, with the user experience of the tool, this tool helps in campaign suggestions and gives you analysis of data to your experiment on whatever product or services your web or landing page is doing.

7. SurveyMonkey

This tool is a beginner tool for those who wish to start survey research about anything they want to get more data about, as the name implies. SurveyMonkey can be used to learn about the demographic place of your visitors, it can be used to discover what kind of content or what your blog subscriber wants, and finally, it can be used to get feedback on any form of products or services you want to give out.

This tool is not free to use, so in other, for you to have the full function of the tool, it starts at $25/month to $99/month.

8. Clicky

Clicky is a very powerful tool that can be used to track your website visitors and the action they are taking on your website. It shows you where your website is been accessed, how long they are staying on each page of your website, and how many of your website visitor is actively online. This tool has both FREE and PAID plans, the paid plan starts from $9.99/month.

9. Clicktale

Clicktale is similar to Hotjar, which will we talk about that later in the article. This tool helps you to organize content, CTAs, and page design for you to have a better engagement.

10. Hotjar

This tool is used for heatmaps and survey analytics for your website, this tool gives you a full performance of how well your website is performing.

 What are the steps for conversion optimization?

The process of conversion optimization has different phases in which an individual can use it, but in this article, we will go into the 3 step by step for conversion optimization:

Step 1: Examining Your Customer And Website

You’re thinking that you know your customers and you’re giving them the customer base information they need, very proper thought, but rather, you need to develop a deep insight into your business goals and market research and know what you want to achieve that will help you put your context around what you want to optimize for.

Step 2: Implement Data-Driven Strategy

After getting the information you need from the examination you have taken before, then you start by breaking down into formatting the way you want to make the changes that could give your customer that experience that they need when they come to any page of your website.

Step 3: Test Out The Information

Now it is time to test your content or product or service in other to get more feedback, the best way to get to know this information of data you have gotten and have examined the customer behavior on your website and finally made the changes that are necessary for the website is to do A/B testing to the website

What is conversion optimization in SEO?

Conversion rate optimization [CRO] in SEO [ search engine optimization] is the rate at which the increasing percentage of users perform the kind of action they perform on your website, these actions could be desired product purchases, signing up to your email list, and clicking on links on your website.

Why do we need CRO?

Conversion rate optimization [CRO] is very important for those into content writing, they know how expensive it is to get traffic to your website or products or service. So those who pay for ads like Google ads, Facebook ads e.t.c knows how it expensive is to drive that traffic to that website without calculating the money spend on ads.

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So CRO is very important to monitor those traffics, PPC [Pay per click, and ROAS {return on ads spend]

Another thing why CRO is important is to give your website that customer experience good, like shopping, adding to a cart, filling that subscription forms e.t.c

Why is CRO important for SEO?

The main focus of SEO is to drive traffic to your website, but the main reason why CRO is important for SEO is that CRO converts those traffic gotten into your website in other for people to take good action on your website, thereby making them have a good customer experience like filling of forms, signing up to product page, buying things online.

So I will give you two reasons why CRO is very important for SEO and why you need to use it for your everyday SEO ranking on the internet space, and here are the reasons:

1. Bulk Search Opportunity:

Conversion sometimes is unrated, what do I mean, I mean that CRO helps in searching for bulk things before your visitor visits your website and helps you in your digital marketing research.

2. The Solution to More Traffic:

Most digital marketers look into the paid traffic more and forget the fact that without the use of CRO. But one thing for sure is that when CRO is integrated with SEO, it gets more traffic.

What is the most used testing method for improving conversions?

The most used method in improving conversion is by making use of A/B testing for your website in other to know more about your customer experience and how to improve your website to suit the.

What is another commonly used term for conversion optimization?

Conversion optimization, conversion rate optimization, CRO, and lead conversion optimization are the term used for presenting the name of those in marketing. The making of using terms is with digital marketing and online marketing.


How do you boost organic conversions?

There are many ways to boost organic conversion into your website, but we are going at 4 ways how to boost your organic conversion:

1.   Make Use Of Keywords:

Keywords are the most powerful thing in SEO ranking, the use of keywords in a website does not guarantee the fact that visitors will buy every product or service you may have written down, but keywords attract the right paying visitors who go through your content and later converts to a buying customer. The main thing to do is to focus on the use of keywords.

2.   Optimize Your Page:

The page experience on your website determines how good your website settings are and what will keep your visitors who come to that page continue to go to other pages on your website, in other to keep your visitor long on your website, you need to optimize that page or a content page for SEO ranking, also try to use software or CRO to fix any form of issues that may not allow your page not be optimized for the visitor not have that experience for your website.

3.   Keep Users or Visitors For Conversion Funnel:

The conversion funnel is in different forms, so the best is to keep your visitors or user through a funnel in other for them to continue to visit your website. So creating a conversion funnel can be a very go value for boosting your website.

4.   Convert Your Visitors Into Subscribers:

This is the final stage, this is where you need to convert your visitor into a subscriber either through a pop-up email, or a micro form of conversion where visitors are not yet buying customers, but you will be taking them into the mature stage of being a buying customer.

How do you succeed with conversion optimization?

Trying to succeed with conversion optimization is a very good thing, but there are processes of succeeding with conversion optimization and this process involves the use CTAs, data gathering, traffic, focusing on what customers are searching for on the web, and fixing your issues on-page optimization for your website,  As I have mentioned this points at the beginning of this article.

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What are the five types of conversion?

Let’s look at the list of the type of conversion that is possibly available, and here they are:

1. E-commerce

2. Content creators/Bloggers

3. Software/ Apps

4. Service Providers

5. Programmers

What are the advantages of conversion in the industry?

The advantage of conversion is to show its effects on the performance of how a website or online presence is doing well in the online space, and this shows that there is space for improvement of your website performance and the functionality of that website, so through that process, you can adjust your website to function well through the data it has provided for you use it more effectivity.

It also helps you to reduce the rate of bounce on your website, where the visitor who is supposed to be your buying customer is not coming because of one or two bad user experiences on your website.

Another advantage is that CRO does not really cost much budget to get as it helps you to avoid the loss of visitors to your website and boosts your advertising marketing sales.

How do you analyze conversion rates?

Before we begging with how to analyze the conversion rate or calculate the conversion, we need to consider some things in mind, by knowing what conversion you’re trying to calculate, so let’s start with how to calculate your conversion for your website visitors

The calculation goes like this:

Conversion rate= [ no of visitors÷ no of visitors that took action]×100

This will help determine your analysis of what is happening to your website and you can use it for marketing purposes to like google ads e.t.c

What is a good conversion rate for leads?

A good conversion rate for leads can be somewhere between 2% to 5%, if you see that your conversion rate falls that means it is a form of a good conversion, but when it is below 2%, that is a sign that you need to improve your conversion rate to 2%, that way you know that your website visitors are converting well and you need to put more work to your website experience for users.

What percentage of leads convert to sales?

There might be differences in terms of data information or difference in software that gives you data information about conversion rate. But actual studies as shown that the percentage of leads that convert to sales is between 10% to 15%, this percentage shows that your website visitors are converting to buying customers, though not all of them are going to buy such products or services, this is what study has shown the percentage to which leads are converted to sales.


How do I increase conversions in Google ads?

Increasing your conversion on google ads can be done by doing the following steps in other to see more improvement in your conversion rate on google ads:

  • Make use of google conversion tracking
  • Use specific keywords
  • Use negative keywords that do not bring you buyers
  • Make use of the search report for more insight to know your direct buyer/visitors
  • Finally, make use of price to determine how your ads should run

What are the key elements to optimize the conversion rates per PPC?

The key element to optimizing conversion rate per PPC is to do the following according to google statics  is by having this following to help you optimize your conversion rate per PPC

  • Have a good landing page
  • A good headline
  • Targeted audience
  • A very good eye-catching CTA
  • Finally, a good overall design for your website or landing page

How do you increase conversion rates and improve the cost per lead?

When your website visitors are coming to your website and the CRO is showing that these visitors are not converting, as an expert you start to consider something that might be happening around that website and what is making it not convert or give you that traffic you’re expecting to receive, therefore the best simple way to get that conversion is to:

  • Make Use Of CRO Planner:
  • Make Use Of Shorten Forms
  • Make Use OF Social Proof
  • Make Of Tracker to know how your visitors are interacting on your website
  • Test your Offers
  • Increase Trust and Remove Any form of Friction or distraction


Conversion optimization is a very good thing for those who want to scale their website to a higher place in the internet space, as there are many CRO software in the marketplace for your to use in other to optimize that website and gain that huge traffic.

Richard Odds

Richard Odds is a Digital marketer SEO expert, and a business strategy planner, Chief Editor at Mss Resource where I help small business owners and marketers generate more leads, new paying users, and optimize their funnels with data-driven Marketing & SEO tips that work.



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