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50 Most asked digital marketing questions QnA 1

50 Most asked digital marketing questions QnA

Digital Marketing is an essential ally for the management of a company because it focuses its attention on the keys to any business: profit, customers and their needs, the strength of the competitive advantage, and its relationship with the environment, which is increasingly changing.

Digital marketing, marketing strategy
Most asked digital marketing questions QnA

We love our clients, and so we do everything possible to resolve their doubts, give them timely and precise answers and be available to them whenever they need it. Because we have received a lot of questions as regards marketing, in this article, we have decided to curate the frequently asked questions on marketing (traditional marketing and digital marketing) and also provide detailed answers to every one of these questions. So, let’s get straight into answering the most common questions.

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Q: What is marketing?

 It is the science and art of exploring, creating, and delivering value to meet the needs of a target market for profit.

Q: What is a marketing strategy?

It is a plan mapped out for reaching a specific marketing goal in a focused, feasible and achievable way. Marketing strategy takes into consideration the areas in which your business is smashing its goals and also the areas in which you are missing in regards to the objectives you have set so that you are more likely to accomplish them.

Q: What is the mission of marketing?

The mission of marketing is basically to perceive the unmet needs of people and create new and attractive solutions.

Q: What are SMART goals when implementing a marketing strategy?

SMART goals represent Specific, Measurable, Attainable, Relevant, and Timely. Keeping your goals SMART helps you avoid running around with vague goals.

SMART goals serve a dual purpose: to give you guidance as you plan and implement your event, and to help you decide whether your event was a success or not (and how to improve if it wasn’t).


Q: Are there fixed principles when it comes to marketing or it has to be modified depending on your location?

Marketing has certain principles that are constant, which are:

  • Respect for the importance of customers, competitors, and distributors in planning the strategy
  • The segmentation of each market and the concentration on the most promising segments
  • The definition, creation, and delivery of a superior value offer to the target market

Q: When should you know that something has to be done to improve your marketing strategy

  • When sales are stagnant and the company needs a growth strategy
  • When sales have high and low seasons that need to be balanced
  • When sales are fine but margins are too low
  • When Profits from certain products are too low
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Q: What type of marketing should you not venture into?

Marketing in which the goal is to sell at any price. You should always bear in the back of your mind that the enemy of marketing is rush sales.

Q: What does the term “integrated marketing” mean?

It is a shift from a product focus to a customer focus, from selling products to satisfying customers.

Q: Why has power shifted from suppliers to customers?

Thanks to the Internet, the customer has more options than ever.

Q: Companies say that “the customer is number 1”. Is this a sign that they are targeting the market?

Yes, they are targeting the market because it is the customer’s absolute delight that the company thinks about them first.  Most companies actually describe themselves as customer-oriented, but few actually put this into practice. So, it is advisable that your company practices what they preach.

Q: What are the most important factors to generate customer satisfaction?

Quality, service, and value.

Q: What skills should marketing managers have?

Marketing managers should have classic skills in market research, administration and product development, pricing, negotiation, communication, sales, and channel management; a global orientation to recognize new opportunities. As a marketing manager, you should also know how to handle financial analyzes in order to calculate the impact on the finances of the proposed strategies.

Q: Which marketing strategy works best in today’s market?

The key to successful strategic marketing is a focus, positioning, and differentiation.

Q: What are the main strategies of a market leader?

Leading companies should channel their work into growing the entire market and looking at new innovations and quickly copying the most effective ones.

Q:  Are the 4Ps still a useful framework for marketing decision-making?

Yes; however, they represent the seller’s thinking more than the buyer’s. The 4Ps can become 4Cs as follows:

  • The Product becomes the Awareness of the value of the product by the customer
  • The Price becomes Costs for the client
  • The Plaza (distribution) becomes Convenience for the Client
  • Promotion becomes Communication with the client

The 4Cs remind us that customers want value, low total costs, high convenience, and communication (not promotion).

Q: What makes great brands?

There are four characteristics that a brand must have:

  1. It should bring certain attributes to mind, such as product features or design.
  2. It should suggest one or more key benefits.
  3. If the brand were a person, we would visualize its characteristics.
  4. It should suggest something about the value system of the company.

Q: Have advertisers realized that the market has changed?

The days of mass advertising are passing. Advertising agencies cannot prosper solely by creating ads. Those that are smart will become comprehensive communications advisory agencies.

Q:  Will public relations grow in relation to advertising?

Public relations has a higher chance of getting a message across.

Q:  How long does it take for a marketing strategy to become obsolete?

Today’s marketing strategies become outdated faster because markets and technology are changing faster than ever.

 Q: How many distribution channels should a company use?

The channels to buy any product should be multiplied. A company that uses only one marketing channel for product distribution will face competition from other channels.

Q: What are the most significant challenges currently being faced by specialists in the field?

  • Obtaining better financial indicators about the impact of marketing programs
  • Development of more integrated information about major customers
  • Making marketing the designer and driver of market strategy
  • Facing low prices or competitors that provide better quality
  • Coping with the growing power and demands of mega-distributors

Q: In what format should my marketing plan be?

There is no one rule to this.  However, we are in favor of using a standard six-step planning format: situational analysis, goal setting, strategies, tactics, budgeting, and control periods.

Q: What role should the marketing department play?

It must promote the business strategies of any product or service.

 Q: What happens to market departments when everyone in the company is customer-centric?

The marketing department should perform three functions:

  • Hire, house, train and evaluate marketing specialists.
  • Be responsible for the development of strategies.
  • Be responsible for integrating the forces of impact on the client so that the company’s products, services, and offers are reasonably presented to the client.

Q: How can one evaluate the impact of final marketing programs?

The best way to assess impact is to conduct marketing research on overlapping territories or segments.

Q:  What indicators can companies use to measure marketing effectiveness?

Market share, brand awareness, customer satisfaction, relative product quality, customer perceived value, and customer churn rate.

 Q: Can a company dominate a market for a long time?

Dominance is temporary and high profits attract disrupters.


Q: What is Digital Marketing?

Digital marketing is the branch of marketing that includes all the procedures implemented by a company through the use of digital tools and channels.

Q: Where to start your digital marketing strategy?

Digital marketing is an umbrella term for all marketing that takes place on digital platforms.
You must start your strategy by researching the market and your company to know where you are and what you should do.
Digital marketing covers online marketing, email marketing, search engine optimization, and social media marketing, among others.

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Q: What are digital marketing objectives for?

Digital marketing objectives are the goals that organizations use to measure their success. These goals may be different for each company and depend on your industry.

Q: What is direct marketing?

Direct digital marketing is a marketing strategy that focuses on the customer’s inbox. With direct digital marketing, businesses send their customers emails containing deals and coupons.

Q: When do I start to see results?

We say it many times: Digital Marketing done well is not about magical solutions and the result is not seen overnight. They are strategies and techniques that are practiced whose results can be seen in the medium and long term.


If you are looking for immediate results, maybe starting with a brand is not the way to go. Now, something is very true: the speed of the results is often directly proportional to the investment. What does this mean? That if you invest a considerable amount of money, you are more likely to see results faster. 

Q: How much do I have to invest for me to do well?

Every business is different and with unique needs. The investment in guidelines, copies, and strategies will vary depending on the size of your business. Evaluate your resources and test what works, and what strategies suit your needs, and if you are focusing on the right activities in that way, you will know how much to invest and in what. 

Q: What kind of content should I post?

As we say here, content is the fuel of any strategy and our recommendation is always to share useful content that speaks directly to the needs of your potential customers without selling all the timeKeep it simple and easy to share and understand.

By analyzing your brand and your buyer persona, you will see very clearly the type of content they want to consume: blog articles, ebooks, infographics, social media posts, and emails. Whatever the format, the important thing will always be that it is of value. 

Q: What is content marketing?

Content marketing includes all those activities of creating and distributing content such as blogs and articles. The aim is to attract qualified users to your site by prioritizing relationships over transactions.

Interesting content can become a gold mine for the growth of your corporate business in terms of SEO and the acquisition of leads and traceable data. 

What are Search Engine Optimization (SEO) and User Experience (UX)?

Search Engine Optimization includes those activities of optimizing the performance of your site in terms of organic visibility and positioning for search engines. Google, Bing, and other search engines reward sites with the best content and a design that is easy to navigate for users. Make your site easy to find, clear, beautiful, and usable:

  • Make the site structure intuitive;
  • optimize it for mobile devices;
  • enhances its performance;
  • offer an attractive design;
  • propose relevant content that responds clearly and comprehensively to specific keywords.

This way you will have a better chance of generating qualified traffic.

Q: What is Search Engine Marketing (SEM)?

Search engine marketing (SEM) is a way to improve a website’s visibility on search engines like Google and Bing by paying for advertising.
SEM has emerged as a strategy for companies that want to reach their target audience. This strategy allows a business to buy ads on search engines and social networking sites, which then display the ads to search engines looking for information related to the business’s offering.

Q: What is Social Media Marketing (SMM)?

Social Media Marketing concerns those promotional activities of products, services, and brands through social networks that allow direct interaction between users and the company. Social channels can become a powerful user engagement machine capable of directing them to your website.

Choose social platforms aligned with your target: it is not necessary to be present on all social channels, but it is important to supervise those chosen well. Doing it right takes time, strategy, and creativity along the lines of Content Marketing. Finally, listen to your audience and track the results. In this way you can optimize your performance, improving your performance day by day.

Q: How often is it recommended to publish and at what times?

This factor will also depend on the type of business, but there is a great truth: without consistency, there is no growth. At this point, it is very important that your profiles are always active, with daily publications and interactions with users. The hours will depend on your audience and it is very easy to know these statistics on each social network. 

Q: Is it better to invest in Google or in social networks?

The ideal strategy is comprehensive. That is, it covers all the flanks. Our recommendation is that you invest in both: Google and social networks and measure what works and where we see the most conversions, calls, and sales. Once that is established it will be easier to know what is best for your business.


Google is a great ally, to which millions of people turn before deciding to buy. For their part, social networks are a great platform for exposure and for getting to know your customers. 

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Q: Do I need to have a website?

The short answer is: Yes! Having a website, even if it is simple, will be the best way to manage your content and measure the effectiveness of your strategies. A website transmits seriousness and security to your customers and also allows you to share more content in an interactive and organized way.

Also, with a website, you can set up a store, landing pages, pop-ups, and many more elements that will enrich your strategy. Having a website for us is a fundamental step. 

Q: What is the best hosting?

This aspect will depend on your resources and needs since there are cheaper domains, some provide 24/7 service, customization options, and more elements. To choose the best, you can get advice from a programmer who analyzes your business, understands your digital needs well, and can help you decide which will be the best hosting to host your website.

Q: What is the best email marketing platform?

There are various email marketing platforms that offer you different advantages. Some allow you to be more creative, others let you send more emails, and others offer you more metrics. Again, it’s time to sit down and analyze the benefits of each. For example,  Clientify is of high quality and offers very clear statistics that allow you to adjust your strategies when necessary

Q: How will I measure the results?

Another of the great advantages of digital marketing over traditional marketing is the possibility of measuring practically everything. This will help us make objective decisions and be able to quantify the performance of our actions and their profitability. There are many metrics and analysis tools that will help us in this task.

We must select short, medium, and long-term objectives to assess the results of our actions. These goals must be realistic. In order to measure them, we have to select what our KPIs are.

Q: What do I do with all the data I collect from my strategy?

Metrics depend on your goals. If your goal is to increase your followers on social networks, it will be useless to measure how many sales you made in a month. All the data collected by the platforms are useful, as long as they help you achieve your goal: have more clients, sell more articles, and get more people to download your content. 

Once you have the data, a good Digital Marketing team helps you make the best decision for your brand: invest more or less, publish more or less frequently, offer discounts via email, and change the design of your website. 

As a marketer, your job is to help to accompany your clients in achieving their goals, speak to them with honesty and experience, and never stop learning. 

A professional team is not only in charge of doing their job and executing their activities but also of clearly advising so that clients find answers to their questions. 

Remember: the wonderful thing about the digital world is that nothing is set in stone: goals can change and strategies can be adjusted to change course, as long as it is healthy and beneficial for everyone. 

Having a digital marketing agency committed to excellence is the best investment so that these doubts are always resolved with support and professionalism.

Q: Who is my target audience?

As in any marketing strategy, it is essential to be clear about who is the public you want to reach. On the Internet, it is especially important, since one of the great advantages of digital marketing over traditional marketing is the high capacity for segmentation that it allows us.

We will be able to reach a large number of people if our business works with a mass market or access small market niches that may be interested in our products or services.

Q: What are KPIs?

KPIs are measures used to measure the performance of an organization.  They are usually the main points that management examines to make strategic decisions. Some of them are the total number of users, the bounce rate of a website, and conversions amongst others.

Q: What is the best automation software?

One of the great advantages of Digital Transformation is that many tasks can be automated: messages to your clients, publications on blogs and social networks, and generation of reports. You don’t have to have it all and not everything will be necessary. If you are clear about your goals, it will be easier to establish what tools you need and what metrics will be analyzed during the strategy.

There are platforms to automate emails, campaigns, and posts. The one that best suits your needs and resources will be the ideal choice. 

Q: What do I need to know about my competitors?

At this point, surely there are other professionals or companies that offer your same products or services and are already executing some digital marketing action. Whether they are direct competitors or not, before starting it is very interesting to analyze what strategies they are carrying out, because we can learn from their successes and mistakes.

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Richard Odds

Richard Odds is a Digital marketer SEO expert, and a business strategy planner, Chief Editor at Mss Resource where I help small business owners and marketers generate more leads, new paying users, and optimize their funnels with data-driven Marketing & SEO tips that work.



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