What’s the key to brand growth and keeping it growing? The right tools, of course!
Keeping your marketing plan up-to-date and successful takes some work, but these 10 must-have tools can help you get the job done—and grow your brand in the process.
Of course, you’ll want to ensure that your product or service is good enough to attract new customers and keep existing ones happy, but that’s not the only thing you need to think about.
You also need to consider how your image will be perceived by potential consumers, as well as what other factors could hinder your brand growth and ultimately hurt your business growth along the line.
As your business grows, it’s essential to make sure that you don’t lose touch with the people who brought you to where you are today—your customers and followers.
When you focus on growing your brand, it’s easy to take customers for granted because once they know about you, it feels like they should keep coming back without your intervention. But this isn’t always the case. Use these 10 must-have tools to keep your brand growth intact and continue growing accelerated!
Search Engine Marketing is a tool that helps your brand achieve its goals. SEMrush can help you get the most out of your efforts.
You can track keywords and evaluate them to improve your success rate, find new areas to expand into, and much more.
It also enables you to conduct research on competitors’ campaigns to keep up with the latest trends in search engine marketing.
The best part is that it’s entirely free for 15 searches per day!
Tools like these can help you stay one step ahead of your competition and make sure your brand continues to grow, even if there are hiccups along the way.
How does Semrush Help Your Business Growth?
With Semrush, you’ll have your finger on many important virtual pulse points.
You’ll learn what people are searching for in your industry and who they are.
The more information you have about your competitors, social media influencers, Google keywords, backlinks, and more—the better prepared you will be to seize opportunities.
This is especially helpful if you’re a business owner or marketer that doesn’t have time to comb through hours of data every day.
Using an all-inclusive platform like Semrush saves time and effort to focus on other aspects of your business.
When it comes to SEO analysis, SEMRush gives you: Competitor Keyword Analysis: Know what words your competition uses to rank for their top 10 organic results.
Plus, discover their pages with the highest traffic potential.
- Best Keywords For Organic Traffic: Discover new keyword ideas by analyzing trends from millions of search queries conducted on SEMRush’s database for one year(s).
- Social Media Strategy Guide: Find out which platforms work best for similar businesses. From there, develop a plan to build up your following.
- Backlink Checker: Get a list of domains linking back to any URL or website page (past six months) and uncover websites linking to your competitors.
- Website Audit & Technical SEO Checkup: Conduct an advanced technical audit on any URL or website page (past six months) and get recommendations for how you can improve its performance based on its current technical health status. Link Detox – Remove Unwanted Links: Remove harmful links pointing to your site and prevent future link-building attempts from affecting your site’s rankings. 404 Error Page Monitoring: Track 404 errors on any web page (past 12 months) and keep tabs on broken links and outdated content.
The tool provides insight into the demographics of your visitors, how they got to your site, what pages they visited and how long they spent on each page.
You can then use these insights to optimize the site for maximum conversion.
It’s also a helpful tool for social media marketers—Google Analytics integrates with all the most popular social platforms so you can track engagement, influence, and more from one dashboard.
How Google Analytics can help your brand growth
If you want to grow your brand, then you must measure your progress. That’s where Google Analytics comes in handy.
Not only can it provide you with valuable data like bounce rates and user engagement, but it also offers insights into how users are finding your content, what they like most about it, and how they find your site in general.
Armed with information on these fronts, you can refine your campaign and keep pushing forward until your brand reaches new heights! Inbound marketing is an increasingly popular strategy for small businesses looking to build their brands and attract more customers.
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This tool gives you social media analytics, engagement stats, and a whole slew of other information that you can use to understand your brand’s growth better.
It’s not free, but it could be worth trying if you’re having trouble understanding how your audience interacts with your content.
This is one of our favorite tools for brand growth and businesses looking for solid insights into their social media accounts.
The free version offers up some pretty in-depth data about your account; all you have to do is fill out a short form and answer some questions about your business.
The data includes an overview of who follows you on Instagram when they follow/unfollow, and, more importantly: what they engage with most frequently.
You can also see where your followers are located geographically, which will help you decide where to host events or run ad campaigns.
If you want even more advanced features—such as detailed reports or customized alerts—you’ll need to upgrade to Audiense Pro for $99 per month. But if you just want a little bit of insight into how people interact with your posts, then going with the Audience free version might be just fine!
Pitchbox is one of the tools you can use to grow a brand!
The tool makes your social media posts work harder by finding influencers who match your target market.
It also allows you to set up automated messages on Twitter and Instagram, so you don’t have to devote a ton of time maintaining each account individually.
For those with more than one business or multiple products—PitchBox makes it easy for you to keep up with everything under one umbrella. It’s also really affordable, coming in at $39 per month. A great investment if you want brand growth without dedicating too much time.
Not only does Hootsuite allow you to manage multiple social media accounts at once, but it can also help streamline your posting by letting you schedule posts for specific times.
Businesses that are just starting out might find Hootsuite most useful for its ability to monitor mentions and quickly respond or engage with followers.
For larger companies, Hootsuite’s analytics tools can provide valuable insight into how content is performing across various platforms. There’s even an app for iOS and Android devices to stay connected on the go.
How Hootsuite Can Help Your Business Grow
The modern business world is a complex, interconnected web of communication and information sharing. If you’re trying to grow your business and maintain a cohesive identity, use Hootsuite.
It’s an all-in-one social media management platform that allows users to keep track of their brand growth, manage multiple profiles on various social media platforms, post content quickly and easily, and much more.
With so many options out there, it can be hard to know which ones are worth your time—but with over 10 million users worldwide, Hootsuite is one of the most popular tools.
In addition to providing businesses with a way to schedule posts and monitor multiple accounts, Hootsuite also features analytics that gives insight into overall traffic levels, individual engagement rates, audience demographics, etc.
This kind of visibility into social media activity is essential for keeping tabs on how your efforts translate into results—and Hootsuite makes these insights easy to access. Users can even conduct detailed research into trending topics across various social networks to help shape their marketing strategy. For example, if you want to learn what people are saying about your competitors, search for their names or specific keywords in Hootsuite’s Trending Now feature.
You can also use it to learn about general industry trends by searching for relevant keywords or hashtags related to your niche. Another great feature is Hootsuite Insights, which provides users with valuable data about their followers and fans.
From prospecting, lead nurturing, email marketing, and landing pages, there are a lot of tools within HubSpot that will help your brand grow.
The main reason I’m including HubSpot in my list is that it provides your team with a central location to organize all your contacts, follow up with leads, track who opens emails, and more.
HubSpot Marketing Automation Software allows you to create personalized campaigns based on user information gathered through social media networks like Facebook and Twitter. Through their automated processes, you can also learn about customer behavior and other ways you can use to improve customer relationships.
Answering your customers’ questions in a timely and relevant way is critical for business success. When people search for answers on search engines, social media, review sites, and discussion forums, they often want an immediate response.
That’s where an automated customer service tool like Answer The Public comes in: it allows you to publish helpful content on-demand as you receive new queries from users who engage with your brand or content.
By using Answer The Public, we can quickly craft a list of topics that answer these common questions while also providing additional context and resources that help build trust with potential buyers.
After selecting one of those subtopics, we can then fill out our draft post by adding a few sentences about each one (or copy/pasting some already existing text) to make sure it reads well.
In addition to keeping up with customer inquiries and generating more engaging content for our audience, Answer The Public will allow us to find inspiration by discovering what other brands are talking about online so that we can share insights and advice through unique perspectives – all within our existing editorial calendar.
Email marketing is a great way to reach customers, but managing lists can be a pain. SendGrid makes it easy for you to send timely, relevant emails with an interface that lets you manage your list effectively.
It’s especially useful if you’re sending out a large number of emails; they help prevent spam complaints and cancellations while giving you more flexibility over your subject lines and times of the day.
They also provide analytics to see what kinds of content are most effective at driving engagement. If email is part of your strategy, give them a try.
You might want to add images or videos to promote social sharing or increase user engagement; Sniply gives you embeddable links that add information on platforms like Facebook and Twitter while also adding tracking code and social media buttons, helping build up your ROI.
Sendgrid will capture leads from a web page or landing page by placing an overlay box over your site’s existing navigation and create a pop-up form in front of your website visitors within seconds!
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Clearscope helps you achieve brand growth and avoid making head-scratching mistakes. Try Clearscope.
Clearscope gives you feedback about how brands are performing online, so you can ensure yours is on target. You can use it for free by plugging in your website URL.
The service will then identify your primary competitors, check their scores and compare them with yours. Now that’s some helpful insight!
It even grades you on where your site falls short of its competitors’ sites.
Don’t worry—you won’t find out if you rank No. 1 or No. 2; instead, you’ll get a rating from 0 to 100 (with 100 being the highest), in addition to identifying opportunities for improvement.
Clearscope also offers suggestions on how to improve your score. This tool helps you ensure you have what it takes to compete against others in your industry.
And let’s face it: Keeping up with trends in branding is an ongoing process. With Clearscope, you can be sure you always know exactly where your brand stands compared to others and what steps need to be taken next.
With a wide range of built-in templates and features, Canva is an excellent free tool for making your social media graphics. Since social media platforms like Facebook, Instagram, Pinterest, and Twitter have dimensions, you can ensure that everything you create in Canva will be right on brand.
Plus, it’s easy to use; even if you’re not a designer, anyone can learn how to use it.
For example, if you want to make a graphic for your Facebook page using Canva, choose from its library of pre-made templates or upload one of your images from either Google Drive or Dropbox (or any other source). Then drag and drop elements into a template you love. It couldn’t be easier!
You’ve worked hard to develop your brand, but are you doing all you can to keep it on the right track? Are you working with the right tools? Tools are one of the most overlooked elements of building and maintaining your brand, but they impact its growth and success.
Whether you’re looking to market your brand, improve customer service or troubleshoot challenges in day-to-day operations, various tools can help you do it. The above tools are 10 must-have tools to keep your brand growth intact.